Thanks to Macel of Booze n Buns for forwarding this email!
Main Street Executive Directors, State Main Street Directors, Downtown Improvement Directors, Chambers of Commerce
& Economic Development Departments --
GIVE YOUR COMMUNITY A REASON TO SHOP LOCAL in 2012! Let's transform your community into a retail destination, draw traffic and encourage sales.
NOTE: If your merchants are not moving forward, it means they're standing still, and that is not a healthy competitive position.
Let's aim to improve the economic health of your neighborhoods, your localities and your shopping corridors.
1. Shopping local creates jobs. Shops in your town create local employment and self-employment. These people in turn spend in the local economy.
2. Local independent shops invest more in your communities. Local businesses are proportionally more generous in their support of local charities, schools, and community events. So supporting local shops means a financial contribution to your community.
3. Local shops sell great products at affordable prices. Some people get out of the habit of shopping locally and are then surprised by the range of products available.
4. Shopping locally saves you time and money. You travel less, saving on time and fuel.
5. Shopping locally retains your communities. People don’t like losing shops and services in small towns but don’t equate this with how they spend their money.
6. Shopping locally retains your distinctiveness. Independent shops create distinctive shopping experiences and stock different products. Local businesses respond more quickly to the needs of local customers, stocking products to meet changing population needs.
7. Shopping locally saves the environment. Local shops often stock a high percentage of locally sourced goods that do not require long-distance transportation, helping to reduce our global footprint.
8. Local shops are for everyone. Most people can get to their local shops easily. This is especially important for the elderly, young people and others who rely on public transportation.
9. Local shops value you more. Evidence from numerous surveys show people receive better customer care and service locally. These businesses survive by their reputation and repeat business, which means you get a higher standard of service.
10. Shopping local saves services. Private and public sector services cluster around shops. As shops disappear so do hairdressers, banks, restaurants and other businesses.
Consumers can pledge to Think, Shop, Buy, Local and commit to patronizing businesses near where they live and work. Local stores employ your neighbors, pay taxes that support your schools and improve your roads, and contribute to local non-profit groups.
Together we can strengthen relationships that improve our quality of life. So next time before you make a purchase, Think, Shop, Buy, Local.
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The Power of Partnerships
Using Your Neighbors to Grow Your Business
Today’s smart retailers understand that the sharing of ideas and resources among like-minded retailers can lead to new found success. This seminar will give your community businesses the ideas and tools to develop and plan for long-term partnerships that will help grow their business for years to come.
• Find "Business Buddies"
• Learn from Case Studies
• How to start Partnership Roundtable's
• Discover creative cross-marketing ideas
The opportunities for these little kinds of partnerships are endless. No matter what city you're in, your business shares customers with other businesses. Discover a business buddy or two, how to pass customers around and keep them spending in your community.
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Tell me more! We need you to visit --
What has worked well for other communities like mine?Please give me ideas for financial help, a proposal and a list of "Hot Topics" --
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Barbara Wold International
9795 Jefferson Parkway, Suite F1
Ph 949.675.8845 (messages only)
Please consider the environment before printing this email
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Barbara Wold is an internationally known speaker and authority to the retail and consumer industries. More than 40 years of firsthand retail experience in executive and sales management,marketing and repositioning have made Ms Wold as one of retail's most sought after speakers and consultants. Ms Wold is an authority on building business through customer driven strategy and maximizing human assets.
Her areas of expertise include customer experience and care, marketing strategy, consumer buying patterns, image, sales and service quality, public relations, redevelopment and tourism, which truly make Wold a
master in the retail and consumer industries.
Barbara works with airport retail and the duty free industry. Ms Wold also works with many downtowns and historic cities that are going through revitalization in an effort to boost their economic viability. Barbara is a representative for the International Council of Shopping Centers.
